Amazon Whisperer

Revenue Drivers:

Since my idea is an app that provides a service, it will likely my revenue will come from In-app purchases (whether it's subscription based or one-time purchases I haven't decided). It might also incorporate the use of In-app advertising as a way to initially draw in revenue; this is basically advertising/sponsoring other apps that aren't direct competitors to your app.

The Next Step:

Since what I'm offering is basically a scheduling/event-planning app for college towns, I'd assume the next logical step would be how the customer can utilize the information. Originally, the app would just have the name, time and location of an event (no description). They'll know when and where an event is happening, but how does that help them? What incentives make a customer keep using the app? I was thinking of adding limited-time special deals going on at local businesses.

Later in the development of the app, possibly adding the commenting feature, since this will be left out of the app's release (only because it would generate unnecessary noise within the app).

How it Improves:

The special deals addition will provide customers an incentive to actually attend an event that's scheduled in my app. It'll also promote local businesses and possibly raise extra revenue from advertising.

 Since the app will come with a "like" feature, it's only natural that the successive version should include commenting to some degree. This feature would be set up similar to commenting in a Facebook event page. In theory, the commenting will be there for questions and useful information regarding the event. We would have moderators the are assigned to certain events and handle any unnecessary noise from the comments feed.

With a commenting feature comes a user interface. Meaning people will need to create profiles to comment on these events. I think this app could even expand to creating one's own "personal" schedule from the "public" one that's going to be released initially.

Similar Product:

The product I found was an app called "Party & Event Planner". It's a scheduling app that allows a user to create events and manage the costs of the event, who gets invited to it, and all information related to the event.
 

Reviews About the Product:

Pros: If you're looking to plan events like wedding or birthday parties this app is perfect.

Cons: The app is boring. It doesn't have any real use other than personal parties/ events. You could put its costs, grocery list, and guest list all on a paper pad...

Changes to the Product:

It seems this app is limited to just events you create yourself, and possibly events that people who've "friended"  you have invited you to. I can see a friending-system becoming a good idea, but first your friends need to have the app... Also, how often do you and your friends create events that need such detailed planning? While this app makes the main attraction the fact you can make your OWN schedule, I would make the main attraction the fact that a user can post events to a PUBLIC schedule (i.e. Art Fair on Main Street from 10:00am - 5:00pm on Saturday).

Why it's a Good Addition:

The parts I think would make it a good addition are the personal planner aspect and the friend list. The personal planner part could be set up like (or connected to) Google Calendar; implementing reminders, saving dates, and even sharing the events on other social media sites (i.e. Facebook/Twitter). Like I mentioned above, the friending an friend list ideas will need to be thought through a little harder. I still think that they're probably better to add after the initial release of the product (or maybe as a Premium of the free app).